As a beauty enthusiast and a mum, my skincare journey has always been about finding products that work gently yet effectively — not only for me but also for my kids’ delicate skin. And when it comes to gentle care, Cetaphil skincare has been a name I’ve trusted since my youngest was born. His very first bottle of Cetaphil Moisturising Lotion has been a major part of our bedtime routine, and a constant in our home.
So, when I heard about the Cetaphil SkinLABS launch event happening in Kuala Lumpur this August 2025, I knew it was the perfect opportunity for us to step into the world behind the products we love. And yes — I brought the teen-son along for the experience! (Photo above: My son and I at the Cetaphil SkinLABS event — matching smiles, surrounded by bottles of the gentle formulas Cetaphil offers for both adults and kids!)
A Fresh Chapter for Cetaphil Malaysia
The event wasn’t just another product launch; it marked a transformative rebrand for Cetaphil, unveiling their bold new advocacy-first strategy. In simple terms, this means Cetaphil is doubling down on education and expert-led skincare advice — making sure we, as consumers, get the facts straight from dermatologists and trusted sources rather than relying on random skincare tips floating around social media.
With this move, they’re collaborating more closely with dermatologists, pharmacists, and influencers to spread the message of science-backed gentle care. For me, as a mum who’s always navigating product choices for both adult and baby skin, this was truly exciting to hear.
The Event: An Immersive Skincare Playground
Walking into the event space was like stepping into a bright, soothing world of skin science. The setup was modern yet welcoming, filled with interactive zones designed to help guests experience Cetaphil skincare in action.
We explored zones dedicated to Hydration, Exfoliation, Radiance, and Gentle Care, each demonstrating how Cetaphil products cater to every stage of life — from newborns to adults with acne-prone skin. My son, of course, was more fascinated by the huge life-sized product displays and the activities we did together, from skin analysis to playing mini pickleball games.
Throughout the event, there were dermatologist-led talks that broke down sensitive skin myths. Did you know that 50% of Malaysian adults have sensitive skin? Yet for years, there’s been this misconception that sensitive skin products are “too mild” to be effective. Cetaphil is proving otherwise.
The Star of the Show: Cetaphil Gentle Exfoliating SA Skincare Range
One of the most exciting reveals was the Cetaphil Gentle Exfoliating SA Skincare Range — designed specifically for oily and acne-prone skin.
I’ve had my share of battles with managing post-pregnancy skincare routine and then breakouts, so this caught my attention instantly. The range features a Gentle Exfoliating SA Cleanser and a Gentle Exfoliating SA Lotion, both powered by a blend of three gentle acids:
- PHA (Gluconolactone) – locks in moisture and hydrates.
- AHA (Mandelic Acid) – improves skin tone and encourages cell turnover.
- BHA (Salicylic Acid) – removes excess oil and calms redness.
What I love is that it’s not just about exfoliating — it also works to restore the skin barrier, which is key for sensitive skin types. Plus, the lotion offers up to 48 hours of hydration.
The results they shared were impressive:
- Blemishes reduced by 28%
- Blackheads reduced by 45%
- 90% of users said their skin felt smoother after just one use
For someone like me who needs something effective but non-irritating, this sounds like a skincare dream.
For the Little Ones: New Cetaphil Baby Soothing Moisturising Cream
Of course, as a loyal user of Cetaphil Malaysia’s skin lotions, I was thrilled to see a new product for little ones — the Cetaphil Baby Soothing Moisturising Cream.
This is a fragrance-free, petroleum-jelly-free formula created for newborns’ delicate skin. It soothes, hydrates, and protects against the 5 signs of skin sensitivity, with benefits that last up to 48 hours.
The formula combines Glycerin, Sunflower Oil, and Sweet Almond Oil, which together calm irritation, restore the skin barrier, and keep the baby’s skin soft. I’ve already added it to my youngest one’s skincare routine, and it’s been such a great one for his sensitive skin.
Why This Matters for Parents
As a mum, I know how overwhelming it can be to pick the right products when there’s so much conflicting advice out there. The Cetaphil SkinLABS experience really reinforced the importance of choosing science-backed skincare — especially for sensitive skin.
I’ve always trusted Cetaphil skincare because it delivers efficacy without compromise. This event just confirmed that they’re not slowing down when it comes to innovation and care.
A Beautiful Day of Learning and Bonding
Attending the event with my son wasn’t just about exploring new skincare or giving teen-him an insight into skincare (you know how careless a teen can be for their skin) — it was a chance for us to connect over something.
From posing for photos with oversized bottles of lotions to testing out the new Cetaphil Gentle Exfoliating SA Skincare Range, it was a joyful reminder that skincare is about more than just products — it’s about care, trust, and the little daily rituals that bring comfort.
Final Thoughts
The Cetaphil SkinLABS launch was more than a brand event; it was a celebration of sensitive skin science and a promise to keep putting consumers first. Whether you’re dealing with acne, dryness, or caring for a baby’s delicate skin, Cetaphil Malaysia continues to prove that gentle can be powerful.
If you’re curious about the new Cetaphil Gentle Exfoliating SA Skincare Range or the Cetaphil Baby Soothing Moisturising Cream, I highly recommend checking them out. Especially I would mention the Gentle Exfoliating SA Cleanser has already become a favourite of mine from first use. Because when it comes to skincare — especially for sensitive skin — it pays to choose a brand that’s stood the test of time.
Here’s to more glowing skin days for both mums and the kids! 💙 For more information you can also visit www.cetaphil.com.my
PS: I got home bringing a bunch of Cetaphil Cleanser and lotions. In case you’re interested in reading reviews on them let me know. I would be happy to try on your selected one and write about it 🙂